Student Jewellers Sparkle for the Children’s Heart Appeal
28-Jun-2010
We are delighted to be working with students at the prestigious Birmingham School of Jewellery on an exciting initiative to raise funds for the Children’s Heart Appeal.
At the beginning of the Spring term, first year BA students were tasked with creating a range of exclusive jewellery that reflected the ethos and objectives of the Appeal, as part of the “live” project element of their course. To make things more interesting the task was run as a competition.
Judges included Juno Houghton, Sales Manager at Harvey Nichols Birmingham, Wendy Booth, Head Goldsmith for London based jeweller Dinny Hall, and our very own Louise McCathie, Head of Business Development.
The judges were all impressed with the incredibly high standard of work submitted and the extremely imaginative interpretations of the brief. They had a tough job short listing 4 finalists, who were then each required to provide a full budget and marketing plan for their designs.
The eventual winner was 21 year old Sophie Court from Oxford. Her range was praised by the judges for its commercial potential and simple, elegant lines that would appeal to a range of audiences.
We’ll be keeping Sophie’s design under wraps for a while yet, but production will begin shortly and will be available as a limited edition piece later in the year from our new on-line shop.
PLEASE NOTE: - This press release and image is courtesy of Birmingham Children's Hospital. For more information about the "Live" project please contact level 4 coordinator Zoe Roberton zoe.robertson@bcu.ac.uk